Brand Activation For PlayStation

I had so much fun preparing for this cake making event. When I was asked if I could make edible lego bricks for this PlayStation bloggers event I jumped at the chance. Fondant icing is basically edible plastacine for grown ups. There is not a lot you can't do with it and there are a huge variety of molds available. I spent a few nights in front of the telly happily playing and creating a lot of bricks in different primary colours. As we thought that this brand launch would appeal mainly to boys we made sure there were plenty of football decorations and loads of blue icing. In fact we ended up with lots of girls and event more mums getting involved. The mums were particularly thrilled with the cake decorating as they didn't all want to spend the day playing computer games. As a result I met lot's of lovely new blogger mums whom I'm looking forward to checking out on social media.  It really was a great product launch, as well as the cake making and cupcake decorating, there was yummy food by Pear Drop catering, fun arts and crafts, colourful golf and PlayStation games obvs. I had an interesting chat with Ellie from Scummy Mummy's (who I am a big fan of) about my one and only gaming experience. It was many years ago when I got my daughter (now grown up) a copy of a game called Jak & Daxter. I become obsessed. I could barely leave the house until I'd completed all the levels. I vowed never to play again..... She is a gaming journo and it turned out she had helped come up with the name and written the journal for J & D! She then told me that the new 'Crash Bandicoot' game, being launched at the event was made by the same people. I looked across the room and even from a distance I could see that it had the same appealing visuals. I tore my eyes away and reminded myself of the vow I'd made many years earlier. The trouble with those PlayStation games is they are just so damn addictive! I really enjoyed making the edible PlayStation logos for the kids to colour in. My job is basically creating an environment for both adults and children to play. I think we all need more of that in our life! My little girls came for the last hour of the event and had a fab time going home with fabulous Tote bags that they'd decorated themselves. We all agreed it had been a really lovely event.