This was a really entertaining and effective team event. The participants created their own 'Ultimate Cupcake' from a variety of different flavoured cakes, fillings and icings. Then they tasted them and picked the best to represent each of their teams. After naming the cupcake they had to brainstorm a brand including shops, packaging, pitch and slogan. The winning cupcake was delicious. It was a banana cake filled with peanut butter and topped with chocolate buttercream. They named it 'Chunky Monkey'. This was their leaping off point for the brand. This was their pitch- 'Man cakes, not fairy cakes. Cakes for men, real men. Men with beards.' Their concept was a chain of shops looking like caves with vines and monkeys hanging from the ceiling. The customers would be served by men in loincloths with, you guessed it, beards! The whole room was in hysterics by the end and there was no doubt that they would take home the prize. They got a copy of my recipe book as well as a Cookie Girl branded cake decorating kit each. If you want to do a similar event then call us on- 020 3573 9135